Travis Brown — He, Him, His.
Hi there! 👋🏾 I'm Travis, a Toronto-based Visual designer. My focus is on refining digital experiences through brand innovation and user interface design. I transitioned from advertising projects at Zulu Alpha Kilo to digital work at Publicis Sapient, designing customer-facing websites like Jeep. I later joined Critical Mass, working on responsive web and native app design for Citi Bank. Previously, at Havas, crafting digital experiences for TD and TELUS. Most recently, contracting at RBC Digital with a focus on product design.
TELUS Health
The challenge
TELUS Health's homepage and key product pages had grown inconsistent across teams — components were being rebuilt from scratch by different designers, and the navigation structure wasn't scaling with new product lines like Akira and Babylon.
My approach
I started by auditing the existing pages to map which components were being duplicated and where the navigation was creating dead ends for users. Working alongside the client's internal design team, I facilitated two alignment sessions to agree on a shared component language before any visual work began. From there, I built reusable patterns within TDS (TELUS Design System) — buttons, cards, hero modules — that both our team and theirs could pull from without reinventing anything.
The decision that mattered most
Rather than designing the animation for the value props as a one-off, I pushed for it to be built as a flexible template. That meant the client could update the copy and swap imagery without coming back to the agency every time, which was a real cost-saving for them long term.
What shipped
A refreshed homepage, updated navigation, and three core product pages — all built on documented, reusable patterns handed off to the client's dev team.
Kids Help Phone
The challenge
Kids Help Phone existed almost entirely through a phone line. The ask was to extend their service into a digital space for the first time — a responsive website that could reach youth who wouldn't pick up the phone.
My approach
We began with research: who were the users, what prevented them from seeking help, and what would make them trust a digital product enough to use it. That research shaped two core decisions — anonymous access (no account required to use live chat) and an editorial content layer of articles that let users self-educate before reaching out.
What shipped
A responsive website with live chat, a resource library, and a community support directory — the organization's first owned digital channel.
Impact
Within the first year of launch, Kids Help Phone saw a significant increase in contacts from youth who had never previously reached out through the phone line, demonstrating that the digital channel was reaching a previously unreachable audience. The live chat feature became one of the most used entry points — validating the decision to prioritize anonymous, low-barrier access.
Jeep/FCA
Part of the FCA family (Fiat, Chrysler, Automobile) I was asked to produce lifestyle pages for Jeep Renegade side streets campaign. The work for myself included custom typography for the hero sections of the page. Using reusable patterns to maintain consistency to layout the pages.