RBC

2022-2026

Role: Visual Design
Team: Cross-functional, ~15 people (Design, Product, BA, Development)
Timeline: 3 years (ongoing)

The Problem
RBC needed to verify if mobile customers could find new in-app mortgage payment options before building them out.

Solution
Design conducted an unmoderated A/B test with 11 participants to compare a single entry point against two separate entry points. Ultimately, the single entry point performed better with fewer errors, despite self-reported metrics slightly favouring the two-pill design.

Contributions
Visual Design
User Experience
Stakeholder Alignment
Design Systems
Component management

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Mobile app screen titled 'Kids Help Phone' with a menu that offers support for issues such as bullying, relationships, starting school, body image, and emotional abuse.