BRIEFLY.
Travis is a Designer who lives in Toronto and has a background in Art and Graphic Design. Previously a full-time contract Visual Designer at RBC Digital for 4 years focusing on mobile-first user-centred products for iOS and ANDROID. Before that he worked at Havas, Critical Mass, and Sapient working on digital campaigns, mobile-first applications, and marketing websites.
Employers
Product Designer, RBC Digital | February 2022 - May 2026
Architected end-to-end product design for key mobile banking features, streamlining complex financial workflows into intuitive, user-centred iOS and Android experiences to increase user engagement.
Spearheaded the visual and interaction design for a new dedicated homeownership space, increasing user confidence by providing contextual education, tools, and direct access to mortgage experts generating leads for new mortgages.
Scaled the RBC mobile design system by creating reusable components and documenting repeatable patterns, enabling faster designer onboarding and efficient developer handoffs.
Collaborated closely with cross-functional partners, including product managers and engineers, to maintain design integrity, style guidelines, and brand alignment from concept through final implementation.
Designed and tested a new flow for RBC mobile customers to adjust, modify, and pay their mortgage payments directly in the app, moving away from an outdated website experience.
Conducted unmoderated A/B testing with 11 RBC mortgage clients to evaluate single vs. dual entry-point designs, ultimately favouring a single "Payment Options" entry point due to lower real-world error rates.
Identified key user expectations for "Modify Payments," including the need for users to see the downstream impact on their overall payment period and remaining balance before committing.
Established visual hierarchy and successfully integrated brand elements into the UI for key mobile banking features, including the home screen and summary pages.
Led the visual design and UX for the Home hub within RBC's mobile banking app, creating a mobile-first experience for home buying and mortgage ecosystems.
Served as the primary liaison between product and design systems teams, leading the creation of key reusable components like the Hero Card and Explore Card to reduce design debt.
Contributed to the global navigation and cross-hub consistency across Investing, Home, and Advice product hubs to ensure a unified product language.
Synthesized competitive analysis and user research to address core pain points, shifting the design strategy to meet clients on mobile and reduce churn.
Visual Designer, HAVAS | August 2019 – February 2022
Responsible for handling visual and UX design for key client accounts, including TELUS, RBC Wealth Management, and TD, delivering responsive, and adaptive web experiences using style guidelines and brand alignment. Delivered mobile-first experiences for iOS and Android.
Collaborated within cross-functional squads to integrate design seamlessly into agile workflows, actively contributing to sprint planning and ensuring design milestones were met efficiently.
Delivered high-fidelity, developer-ready UI designs and clear documentation, ensuring seamless handoffs to engineering teams under tight deadlines.
Scaled and maintained design systems by creating reusable components and contributing directly to system libraries to ensure brand and functional consistency.
Visual Designer, CRITICAL MASS | April 2016 – August 2019
Drove end-to-end design process from concept to launch for the Citi Bank account, delivering responsive web and mobile-first experiences for iOS and Android.
Delivered high-fidelity, developer-ready UI designs under tight deadlines, ensuring seamless handoffs and clear documentation for engineering teams.
Scaled design systems by utilizing reusable components and contributing directly to system libraries to maintain style guidelines and brand alignment.
Collaborated within a cross-functional POD structure of UX, Visual, and Content to update user journeys and create new products.
Contributed to user research and leveraged data to identify unmet needs, translating insights into actionable design hypotheses and product features.
Digital Designer, SAPIENT | April 2014 – 2016
Contributed as a Digital Designer, delivering high-fidelity, developer-ready UI designs under tight deadlines to ensure seamless handoffs and clear documentation for engineering teams.
Designed campaign and product-driven web pages across desktop and mobile platforms using style guidelines and brand alignment, incorporating direction from Art and Creative leadership.
Drove design initiatives for key client accounts, including FCA, McDonalds, Kids Help Phone, Cadillac Fairview, and TD.
Collaborated closely with developers to ensure design concepts were implemented accurately and efficiently.
Education
DURHAM COLLEGE
Advanced Diploma, Graphic Design
Certificate, Foundations in Art and Design